Born in 1720 from the friendship between the apothecary Charles Laclef and the painter Jean-Siméon Chardin, Lefranc Bourgeois has never lost its heritage as a founding brand of the Fine Arts industry. It was in 1880 that Lefranc Bourgeois gave birth to its anchor and caduceus logo, as it is known today. The choice of logo, the trademark of Lefranc Bourgeois, is no accident: the sea anchor symbolises stability, and the caduceus refers to the attribute of the god Hermes, protector of commerce. The spirit of exploration and curiosity has enabled the brand to establish itself as a pioneer since the Impressionist period, thanks to the development of the screw cap that enabled painting in the open air. Lefranc Bourgeois has also been a pioneer in the creation of unique, non-hazardous colours such as titanium white, madder lacquer, the iconic Flashe, the world’s first vinyl paint, and cadmium-free yellows and reds.